Cambridge Market Research serves up PIE to provide insights into food and drink industry

Cambridge Market Research, a newly acquired member of the FIS Group, has launched Product Insight Excellence (PIE), a bespoke benchmarking service designed to elevate product and brand performance.

PIE promises to provide “unparalleled insights to drive market success” in the food and beverage industry.

Mike Faers, founder and CEO of the Sawston-based company, which was incorporated in 2003, said: “We are incredibly excited about the potential of PIE as it brings together over 30 years of product testing expertise, experience, and data from Cambridge Market Research, combined with the innovation expertise of the FIS Group.

“The team has created a robust, fast, and agile way to improve both your ROI and success rates from your product portfolio.”

To build anticipation and excitement, Cambridge Market Research is offering exclusive early access opportunities to select industry leaders and stakeholders. Interested parties can request early access by contacting Mike Faers at mike@fis-group.co.uk.