Cambridge setting is a first for SAMPS conference

The European SAMPS conference will take place in Cambridge this week (3 April): the event is titled ‘Innovate and connect: mastering customer engagement’.

The SAMPS - Sales and Marketing Professionals in Science - session is at Wolfson College, and is followed by a dinner at the Museum of Zoology.

This is the third European SAMPS conference, and the first in Cambridge. The keynote speaker for the conference is Emma White, VP of marketing operations at Oxford Nanopore.

“In this world where we are competing for time, inbox space, and attention,” says a SAMPS spokesperson, “we need to think about how we can innovate in our marketing and sales activities, make budgets go further, dare to do some things differently and how technology can help us.

The agenda starts with a 9am welcome and introduction, followed by Emma’s talk, titled ‘A Community-led Approach to Marketing’. This is followed by Matt Wilkinson, director of Strivenn, talking on ‘From Funnels to Webs: Rethinking Engagement for the AI Era’.

After the break Caroline Robinson, director of Sandler Training UK, looks at ‘healing the sales and marketing rift’.

After lunch there is a panel discussion exploring the buyer's journey in the real world, with industry leaders sharing insights, best practices, and success stories.

That is followed by a talk on ‘Data-driven Marketing: Identifying Influencers and Early Adopters Using Network Analysis’ by Alex Rowthorn, account manager, Innovation Delivery at System C.

The last session of the day is a workshop, titled ‘Mastering Buyer Personas: A step-by-step workshop for tailored customer engagement and higher conversion’.

Register here.