Cornish clothing brand Finisterre opens doors at Sidney House in Cambridge

Finisterre, the Cornish-born sustainable clothing brand, is now open on Sidney Street.

The 2,300 sq ft store will serve Cambridge’s active outdoor community, offering a curated selection of Finisterre’s products, as well as services to keep your gear in good condition.

Finisterre was started by Tom Kay in 2003 in a flat above a surf shop in St Agnes (on the north coast of Cornwall) with an innovative fleece that was designed to keep out chill winds and warm up cold bodies. The mission is to retail “gear that will be with you the longest; and the longer you have it, the more attached to it you become”.

Today the retailer has 14 outlets across England, Scotland and Wales, alongside stores in Canada and the US.

Its expansion strategy also includes retail premises in Poole and Cardiff - the first outlet in Wales - “deepening its connection with customers and furthering its mission of sustainable innovation”.

"These three new locations are an important step in Finisterre’s broader retail strategy," said Will Sheane, CEO at Finisterre.

"Expanding into key cities like Cambridge, Cardiff, and Poole enables us to strengthen our brand presence and connect with a diverse customer base.

“Each store represents a strategic opportunity to grow the Finisterre community while meeting the increasing demand for high-quality, functional outdoor wear.”