TrackMaster launched as PervasID delivers real-time goods monitoring technology

PervasID, the company providing best-in-class passive radio frequency identification (RFID) reader systems for automating inventory and asset tracking, has unveiled TrackMaster, the world’s most accurate near-real time tracking system.

PervasID is a fast-growing technology company born out of the Department of Engineering at the University of Cambridge in 2011.

Based at St John’s Innovation Centre with a team of 14, the company designs and supplies world-leading, passive (battery-free) RFID fixed reader systems for automating inventory tracking, stock taking and asset management processes. PervasID patented products enable organisations across a wide range of markets to streamline processes by providing unparalleled visibility into goods, assets and people.

TrackMaster enables retailers to accurately track the location of goods in retail stores or warehouses, using existing tags and replacing time-consuming, labour-intensive manual handheld scanning.

The system, which has PervasID’s passive RFID reader technology at its core, is already rolling out with major retailers worldwide.

With the ability to cover areas up to 120 sq m (1,300 sq ft) with a single reader, TrackMaster integrates seamlessly with third party stock management applications, providing real-time graphical tracking.

The antennas scan the location of goods within each zone and track when they move between zones. TrackMaster integrates simply into third party retail stock management applications via an API giving retailers a graphical map interface showing the location and movement of all tagged goods.

The benefits include enhanced sales performance and increased customer satisfaction, thanks to greater stock availability and expedited visibility of stock for staff.

TrackMaster can improve full-price sales outcomes and help to decrease end-of-season markdowns. It can also ensure timely restocking and seamless in-store fulfilment, while at the same time enhancing click-and-collect and online order services.

Finally, the technology can play a key role in loss prevention by reducing shrinkage with its inconspicuous monitoring solution.

“There are huge benefits for retailers from accurate and timely location tracking of goods in their stores, however to date there has been no solution which meets the performance and price criteria to deliver this,” said Dr Sabesan Sithamparanathan, founder and president of PervasID, who was elected as a fellow of the Royal Academy of Engineering last month.

“With TrackMaster, retailers can now benefit from highly accurate, near real-time tracking of all of their goods, offering massive advantages in terms of reduced wastage and staff time saved.

“We’re delighted to be deploying this ground-breaking system with our retail partners and look forward to further rollouts across retail and other industry vertical markets.”