Cambridge United announce two-year sponsorship deal with Seattle-based Brooks
Cambridge United have announced a landmark partnership with Seattle-based footwear and athletic apparel brand Brooks.
As part of this two-year agreement, Brooks will become the official front-of-shirt sponsor for the men's first team, putting Brooks front and centre on the U’s shirts, as well as providing footwear to players and coaches to support their training and recovery routines.
Brooks, a global leader in high-performance running gear, is the shoe provider for world champion, Olympic silver medallist and Team GB captain Josh Kerr and World Heavyweight champion Daniel Dubois.
To kick off the partnership, the Cambridge United Foundation will be launching a Run Club powered by Brooks, designed to engage fans and residents in regular running and fitness events.
Neil Rowe, head of commercial at Cambridge United said: “We are excited to confirm a two-year partnership with Brooks, a leading high-performance running brand with a global presence in over 60 countries.
“With Cambridge United and its Foundation deeply committed to promoting health and well-being in our community, Brooks stood out as a strong partner to help amplify the impact of our work across the city.
"This is a landmark deal for the Club that not only strengthens our commercial profile internationally but also aligns perfectly with our values on and off the pitch. Our thanks go to ma for their support in helping create an exciting partnership which we’re excited to get up and running.”
Carl Newman, northern Europe territory director of Brooks Running, added: “Running is obviously a key part of football and players need the stamina to run for 10-12 kilometres a match, and the ability to have the distance made up of numerous sprints - it’s intense!
“Connecting with runners is key to our business growth and finding new avenues to connect with all who run is a major focus for us. Millions of footballers and football fans run regularly as part of their training programmes and for general fitness, so this partnership makes a lot of sense to both parties.
“It will also allow us to be really creative in the storytelling around the club, its community and beyond. In recent years there has been an explosion of progressive football clubs, like Cambridge, finding ways to talk to and build their audiences in really smart ways - this is another example of that trend.”
The new Cambridge home shirt for the 2025/26 season is set to be released on Wednesday (June 18).
